From £19.99 · 77 packs in the catalogue

Business ideas with the research already done.

The buyer, the price and the plan, put through an AI built to kill the idea first.

Available now

77

Passed every check they faced. Every claim sourced, every number traceable.

Browse the catalogue

Killed on cited evidence

1,364

We have researched 1,444 ideas. We publish the kills too, with the reason each one died, and the evidence behind it.

Read the kill log

What survived

Same 14 documents in every pack. Bigger opportunity, higher price. Why prices differ

624

The check that kills most ideas is not the one people expect

Of 1,364 kills, 624 died on the same one: the idea cleared every hard gate and still did not score high enough to be worth your money. Not illegal, not already taken, not unfounded. Just not good enough to publish.

  • Scored below the bar overall624
  • Incumbents already own the space203
  • The defensibility claim was not evidence-backed191
  • It failed the second round of checks142
  • The value would not last83
  • The payer cannot actually pay48

The six commonest of 13 recorded causes.

Every kill published with its reason · read the kill log

Narrow it down

Four filters. Use one, or all of them. They combine.

Category10What you're good at5Price
77 of 77Newest
77/77

77 packs in the catalogue · updated 15 days ago

Stripe chargeback defence packs

Pulls order, intellectual property (IP), fulfilment and signature evidence from Shopify and the courier and packages it into Stripe's exact dispute-evidence format for a UK Shopify Plus agency's client

40 sources

£79.99View →
PROFESSIONAL SERVICES

Clinical-coding checks for private hospitals

Flag unsupported codes and missing diagnoses in each finished episode, so a private hospital founder can correct claims before month-end

2× payback · 38 sources

£79.99View →
PROFESSIONAL SERVICES

ICO breach response pack

Generates the 72-hour Information Commissioner's Office (ICO) breach notification, client comms letter and insurer evidence pack for a UK digital agency after a personal-data incident on its systems

12× payback · 33 sources

£49.99View →
PROFESSIONAL SERVICES

Bursary application builder for private school parents

A web app that reverse-engineers a private school's internal bursary/remission criteria and builds a maximally persuasive financial picture, turning a vulnerable 'plea' into a data-backed application that matches the exact metrics the school's committee uses

17 sources

£19.99View →
PROFESSIONAL SERVICES

AI project risk packs

AI risk packs for UK agencies deliver a complete AI risk register per project, mapped to Information Commissioner's Office (ICO)'s AI framework, so the client signs faster

38 sources

£29.99View →
RED-TAPE AND LICENSING

Training data provenance audit for AI startup sales

A fixed-fee audit that flags every licence encumbrance in training data, delivered as one signed document a UK AI startup hands to buyers

41 sources

£29.99View →
TRADES AND SITE WORK

Material price cover

A per-job micro-hedge: a self-employed tradesperson pays a small premium to lock today's material prices behind a fixed-price quote 4-12 weeks out, and the financier covers the difference if copper, steel, boilers, timber or boards spike before delivery

17× payback · 34 sources

£49.99View →
PROFESSIONAL SERVICES

Scope-creep pricing desk

A tool for UK freelance designers, developers and writers that turns every out-of-scope client request into a priced, dated change note the client has to answer

4× payback · 28 sources

£99.99View →

57 UK packs · 11 US packs · 5 US (GA) packs · 2 US (FL) packs · 1 US (CA) packs · 1 US (TX) packs · 77 in total

Built for the US market

11 packs

The buyers, the numbers and the legal steps all follow US rules. Read them anywhere; build them there.

Built for the US (GA) market

5 packs

The buyers, the numbers and the legal steps all follow US (GA) rules. Read them anywhere; build them there.

The next survivor can come to you.

Most ideas die in the filter. When one survives, you get one email. That’s the whole list.

A page from the free sample

This is what a check looks like when it fails.

6 checks · 29 sources · 5,000+ words · free, no email

Gig Deactivation Reversal Dossier, Everything we read, onceCheck 3 of 6

appeal engine. The UK gig-deactivation appeal niche therefore appears open in these passages.

Can the payer actually pay?

UNVERIFIABLE

The ASHE earnings tables contain only cookie consent screens with no actual wage data, and the remaining passages either describe generic financial-hardship concepts or US-specific retirement withdrawal rules. No passage provides the earnings or disposable income of UK gig workers aged 18-27, so affordability of a £49.99 one-time fee cannot be determined from this evidence.

1 ons.gov.uk

The strongest case against this idea

The passages contain no evidence that a third-party appeal-writing service for gig deactivations is banned by UK law or requires legal qualification; UK employment tribunals explicitly permit lay representatives, and no passage shows acquisition costs exceeding a £49-99 fee. No single provider controls 80%+ of UK deactivation-appeal distribution, the closest free alternatives (IDG is US-only, Acas offers general advice, IWGB legal help is union-gated) are fragmented and none cover the niche end-to-end.

Worker filing the appeal themselves using the platform's own internal review form.What people pay for this problem today.
Read this exact pack, freeNo payment, no email.

The other 5 sources behind this one check

  1. 2ons.gov.uk, Earningsandhoursworkedbyindustryandoccupationashetable29
  2. 3ons.gov.uk, 3139annualsurveyofhoursandearningsasheestimatesofgrossbasicweeklyandannualearningsforspecifiedoccupationsengland2024and2025
  3. 4latitudefinancial.com.au
  4. 5reachlink.com, What gig work actually does to your sense of self
  5. 6consumeraffairs.com

What you actually get

14 documents · 6 files

The same fourteen documents sit inside every pack, whatever it costs.

01

Where this starts

The opportunity on one page: what it is, what checked out, and what we do not claim.

02

What you would be selling

The thing that changes hands for money, written as an offer a buyer could accept today.

03

The field: who is already there

The people already selling into this, what they charge, and where they leave the door open.

04

The numbers

Pricing and the numbers behind it. Anything we could not verify is marked missing, never made up.

05

What would sink this

The case against, at full strength. Meet the objection here, before a customer makes it.

06

What you build

What to build, in what order, and what to build it with. Includes what to leave out at first and what would kill this.

07

How the first customers find you

Where your first customers come from. Named channels, the first group to sell to, and the signals that say stop.

08

How it runs once it works

How it runs once someone pays. Delivery, capacity limits, the compliance you cannot skip, and where the manual work sits.

09

Your first fortnight

Six steps for days one to seven: confirm the buyer, size the smallest paid offer, pick one channel.

10

The toolkit

The named tools, services and suppliers this runs on, with what each one is actually for.

11

Copy you can paste

Launch copy you can send today: listing page, outreach, social. Checked against the sources, like the research.

12

How to know in 30 days

The one month test: what to run, what number to watch, and the reading that says walk away.

13

Everything we read, once

Each check, what it found, and the source behind it, without hunting through the plans.

14

Every check, in full

Every check this pack faced, each verdict, and a clickable source behind every claim.

What lands in your folder

index.html

The pack, readable

Open this first and read the whole pack in order in your browser. No install, no account.

Complete_Pack.pdf

The pack, typeset for print

Every document in one printable PDF. Open it on a phone, or put it in front of someone.

First_Fortnight.html

Your first fortnight, on one page

A single sheet to print and work from. Days one to fourteen, nothing else on it.

Assumptions.csv

Every assumption, as a spreadsheet

Every number the financial model rests on, in a file your spreadsheet opens directly.

Marketing_Assets.txt

Marketing copy, ready to paste

The launch copy as plain text, so it goes straight into an email, a listing or a post.

manifest.jsonld

A version other software can read

What this pack is, in structured data, so a tool can read it as easily as you can.

A web page you can read, a PDF you can print and a spreadsheet you can open. Yours to keep, edit, or paste anywhere. No login, no subscription.

Instant download

2,640

Nothing here rests on a number we cannot show you

Every figure in every pack links back to the page it came from: tribunal decisions, ONS tables, Companies House filings, council policy documents. Where a claim could not be verified, the pack says so and marks it, rather than filling the gap.

Average 34 sources per pack · how the filter works

Every idea walks into a room built to destroy it.

A claim without a source dies before it ever goes on sale. Every pack here came out the other side.

  • 14-day money back
  • Every claim sourced
  • One-time payment

The kill log publishes the ideas that failed these checks, each with the sourced reason why.